Draft & Press — the deskPieces on B2B content: briefs, audits, distribution and honest measurement.https://draftandpress.com/en-usI rewrote the same articles sixteen times. Line editing made them worse.https://draftandpress.com/blog/sixteen-rewrites-what-moved/https://draftandpress.com/blog/sixteen-rewrites-what-moved/I assumed word choice was what made writing read as machine-made. Sixteen scored rewrites later I do not believe it, and the ranking surprised me.Sun, 16 Aug 2026 00:00:00 GMTEditingIlse Brandt